- Add a new webpage
The description and keywords should be SEO centric. The words people are likely to type into Google when searching for a business like yours.
Click on the plus symbol to add a block. You can then add Groups and Elements.
To add an element, select a Group and click on Add element'
Number 2 is pointing at the controls including Undo / Redo (unlimited until a Block is saved) as well as Delete for the selected element or group.
The Group has a background set and the Text element has font-size and shadow customized.
Save the Block and hit Publish on the left hand side.